UTM links

Live

Build and parse campaign URLs so Ads and Analytics agree.

Adds the five utm_* parameters to a landing page, or reads them back. No ad-network login. Meta Ads and Google Ads reporting are still Coming soon.

Start free Tool reference

Server URL

streamable http

https://toolcargo.com/mcp/utm-links

Claude Code

terminal

claude mcp add --transport http --scope user toolcargo-utm-links https://toolcargo.com/mcp/utm-links \
  --header "Authorization: Bearer YOUR_API_KEY"

Create a key in your dashboard. Other clients: setup guides.

What it helps you do

A tagged landing URL
Which of the five UTM fields are missing

Built for: Media buyers and marketers tagging campaigns.

Example requests

Tag a launch

“Build a UTM URL for https://client.com/pricing source google medium cpc campaign ramadan-2026.”

The tagged URL, ready to paste into Ads.

Step-by-step workflows: pre-launch check · fixing link previews

Tools

Tool	What it does	Access
`build_utm_url` Build a campaign URL	Add utm_source, utm_medium, utm_campaign (and optional term/content) to a landing page URL.	Read-only
`parse_utm_url` Parse UTM parameters	Read utm_* parameters from a URL and list which of the five campaign fields are missing.	Read-only

Requirements

• A ToolCargo account with Site Audit activated (free).

Limitations

• Does not talk to Google Ads or Meta. Spaces in values become underscores.

Supported clients

“Tested” means we connected that client to this endpoint and ran a tool call ourselves. “Documented” means the client supports this setup per its own docs, but we have not tested it yet.

Claude Code	API key header	Tested	Remote HTTP server with an Authorization header. Tested 2026-09-11 (v2.1.268).
Claude (claude.ai)	OAuth sign-in	Tested	Custom connector with OAuth sign-in; tested on claude.ai web 2026-09-11. Desktop and mobile use the same account connectors but were not tested separately.
Cursor	API key header	Documented, not yet tested	mcp.json with url and headers.
VS Code (Copilot agent mode)	API key header	Documented, not yet tested	.vscode/mcp.json with type http and headers.
ChatGPT (developer mode)	OAuth sign-in	Documented, not yet tested	Requires OAuth; API keys cannot be entered.
MCP Inspector	API key header	Tested	CLI mode, tested 2026-09-11. Useful for calling tools directly.

Pricing

Free

For trying the connector on your own sites.

50 calls/month · 25 links per check

Pro

$12/mo

For freelancers and agencies auditing client sites every week.

2,000 calls/month · 100 links per check

Proposed test price. See the pricing page for checkout status.

Full pricing and billing details