Find keyword opportunities with Google Search Console and MCP

Run the workflow

1. 1. Connect an authorized Google account

   Sign in to ToolCargo and connect Google Search Console with read access. Your account must have access to the property. Google connections currently require invited test accounts; ask support if your account cannot authorize the app.

2. 2. Build a comparable baseline

   Use list_properties to choose the exact property. Request search_performance by query and page for 28 days and compare with the previous matching period. The connector ends periods three days ago; top returned rows do not represent every query.

3. 3. Investigate queries with existing impressions

   Use striking_distance to review query–page pairs at average positions 8–20. Inspect the search intent and the existing page before changing it. A position average can mix devices, countries and result types, so it is a starting point rather than a guaranteed quick win.

4. 4. Choose a useful page change and measure again

   Use page_insights to connect a page’s queries to your saved audit findings. Improve the answer, title or internal links where the evidence supports it. Create a new landing page only for a distinct useful intent. Record the release date and compare equivalent periods after fresh data arrives.

What a useful result looks like

Example decision record: query → current landing page → impressions/clicks/CTR/average position → observed content gap → one proposed update → release date → later period comparison. Use the actual values returned by Google; an empty report is not proof that tracking is broken.

Know the limits

The connector is read-only. It does not submit sitemaps, request indexing or change Search Console settings. Google may omit some queries and returns top rows. CTR and position vary with intent and result layout, and changes do not establish causation on their own.